Friday, December 28, 2007

Ankle Arthroscopy in New York

Arthroscopy is a surgical procedure orthopaedic surgeons use to visualize, diagnose, and treat problems inside a joint.

Dr. John G Kennedy of Sports Medicine New York has years of experience in ankle arthroscopy and is a well known foot ankle surgeon in New York.

His interest includes
  • Sports Injuries
  • Turf Toe
  • Fractures
  • OCD of Ankle and Knee
  • Ankle Instability
  • Strains and Sprains
  • Tendon Injuries

Thursday, October 25, 2007

Heart Anatomy 3D to educate Patients - Animation Video from Your Practice Online

Heart Anatomy Video 3D presentation is released by Your Practice Online for improved patient education. This Video is featured in their website at http://www.yourpracticeonline.com.au/multimedia.html. It is believed that this interactive video would help patients to learn better on heart anatomy and it can play an important role in improving patient’s health.

Growing heart problems and cardiovascular diseases made Your Practice Online to understand the need for developing patient education multimedia presentation. After analyzing many treatises, research papers and with expert’s guidance they worked aggressively and have developed many health education videos on heart.

Both exterior and interior anatomy well explained with an audio presentation makes the viewers to understand complicated heart anatomy without difficulties. Interactive controls like rotate, zoom & move allows you to move in & around heart and to understand anatomy in a new perspective. They have also developed 3D videos on Angina Pectoris, Heart Attack & Heart Failure.

Multimedia is dynamic, interactive visual presentations that catch your audience's attention. These animated surgeries, conditions and anatomies will enhance your site s image and improve the practice-patient relationship through education.

The multimedia patient education web movies feature animation, voice narration and interactivity to help make difficult surgical procedures easy to understand while delivering maximum user experience.

Your Practice Online is a web service company, formed in April 2001 with main focus on health web development and improved patient education through multimedia presentations. To check their other health education videos and other services have a look at their website http://www.yourpracticeonline.com.au

Monday, April 16, 2007

Your Practice Online - Patient Education

Do you know the rate of obesity patients are increasing day by day in United States. The number of obesity patients are getting doubled and tripled year by year. Statistical report shows that the death rate for obese people is getting higher. So what is the solution for obesity treatment, how can we manage obesity?

Before learning more on obesity treatment one should know

What does obesity mean?

When can we say he/she is suffering from obesity?

What are the causes of obesity?

What are the types of obesity?

Obesity:

Obesity is defined as excess total body fat which results from more calorie intake that exceeds energy usage and is considered as a serious disease which may require proper treatment.

Obese Patients:

One can get to know that he/she is obese with Body Mass Index value (Body Mass Index helps to measure body fat based on height and weight). You can check your BMI value using a BMI calculator

Obesity causes:

Though there are more causes for obesity the main causes are eating habits and your inherited genes.

Obesity treatment:How can obesity be treated? Obesity can be treated with self care at early stages. Medications or surgery may be required during extreme stages. The treatment you may require depends on health risks for other diseases and the causes for your obesity.

Self care:

Obesity patients can follow proper diet to reduce their calories (consultation with diet physician is required). Regular exercise can result in weight loss. Drug treatment can be done for patients having BMI value between 27 and 30.

Obesity treatment for extreme stages - Obesity weight loss surgery is considered as the last resort to treat morbid obesity and super obesity.

There are more surgical options available.

Biliopancreatic diversion

In this surgery weight loss is achieved by reducing the absorption of fat. 2/3 rd of the stomach is removed and remaining small stomach pouch is connected to the final segment of the small intestine which reduces fat absorption. This procedure changes the normal process of digestion. Since this procedure is little complex weight loss surgery only experienced bariatric weight loss surgeons perform Biliopancreatic diversion surgery

Tube Gastrectomy

Tube gastrectomy also called as sleeve gasterctomy is an irreversible weight loss surgery in which lateral 2/3rds of the stomach is removed using a stapling device leaving a stomach tube instead of stomach sack. This surgery is also called as stomach stapling surgery. This obesity surgery can be done with laparoscopic methods

Roux En Y Gastric bypass

In this procedure a small stomach pouch is created (which reduces food intake) and is connected with the Y shaped tube of the small intestine (bypassing the duodenum and jejunum). This bypass is done to reduce the calorie intake

Laparoscopic adjustable gastric banding

Lap band surgery is known for its minimally invasive approach and is the onlly reversible weight loss surgery. In this obesity surgery a hollow band is placed around the upper end of the stomach which creates a small pouch and a narrow passage. This band is inflated with a salt solution and is adjustable (can be tightened or loosened based on the need).

Other than these surgeries there is a non-surgical which is widely accepted by obesity patients Bioenterics Intragastric Balloon

Wednesday, April 4, 2007

28 SEO Steps to Win Search Engine Rankings

Search Engines are built to help the searchers. Search Engines strive to put the best fit/standard websites on top rankings so that searchers get their required info within few clicks.

How do Search Engines know a website’s standard and its relevance with searched keywords? What are the steps you should follow for a complete SEO to improve your website’s rankings?

This article covers Search Engine Optimization in two levels - the first is On-page optimization, and the next is Off-Page Optimization. An effective On-page optimization together with good Off-page optimization will improve your Search Engine Rankings.

On-Page Optimization

  1. Define your Business & Target Audience

The first step in any business starts with analysis. Determine what kind of services your website is to provide and what kind of audience you want for your website?

  1. Don’t Purchase a New Domain

If you already have a good domain name don’t try to purchase a new one, as some search engines look for the age of the website as a ranking factor.

  1. Choosing your Domain Name

If you are planning for a new website, try to get a domain name with keywords included. If you target regional customers, you can have your domain based on the region, say for example .uk or .au or .in

  1. Make your Website look Clean & Simple

Now you have a domain name and you know whom you want to target. Website design is the key factor which keeps your visitor to stay for a while in your website and navigate your services. Make sure your website design has a good feel & look, clean and simple.

  1. Evaluate your Website

If you have an existing website, and now you want to do SEO for it, then evaluate your website:

Navigation structure - think in a visitor’s point of view - Can someone navigate and reach the product/services they are looking for? Make your navigation user friendly, no visitor should leave your website due to confused navigation.

Check for W3 compatibility of your website.

Check for any broken links in your website and fix if any.

Your website should load fast so that it doesn’t check on your visitors’ patience.

  1. Observe your competitor

Find your competitor websites. Analyze and gain knowledge on their tactics, the keywords they use, the techniques applied. With the help of this analysis you will learn what is working and what is not working, which will help in your SEO process.

  1. Research on Keywords

List the Keywords your target audience would search for and the ones used by your competitors. Make use of keyword research tools like Overture to know more on your related search terms. Now refine your list and make your final list of target keywords.

  1. Structure File name

If you have control over your file names - modify file names with your keywords included.

  1. Search Engine Friendly Sitemap

A well structured search engine friendly sitemap can help Search Engines to index all your pages. With good anchor text for your navigation links you can improve your rankings

  1. Write an Attractive Title

Why is your web page title so important? The web page title is displayed in SERPs which in turn help in attracting your visitors. Web searchers do their search with a term and look for titles in the result pages that best fit their search. Hence make your title attractive, with targeted keywords included. Try to incorporate related keywords too. For example you target for Montessori School, you can write title as ‘Montessori School, the Preschool for your Children’. (in this way you add 2 related terms).

  1. Meta Description Tag

Description tag is also displayed in snippets of any SERPs. This description helps to motivate searchers to visit your website. Make an effective and optimized description tag. Snippets are also taken from surrounding text of the searched keyword. You may need to edit your content a little to make your description look good.

  1. Meta Keyword Tag

Though there is saying that Search Engines like Google doesn’t look for Meta keyword tag, there are some smaller search engines, which still follow the conventional way and spider the keywords tag. So there is no harm in making of the Meta keyword tags. Your meta keyword should contain keywords that appears in your body text.

  1. Have Robot tags

If you don’t want any of your files of your website to be indexed, say an image or a text file, you can write your robot file insisting the search engines not to crawl those pages.

  1. Alt Tags for images

As the name infers it acts as an alternate text for any image. This tag is both user friendly and search engine friendly. Search engines cannot read images; instead it indexes the alt tag given for any image and assumes it as the description for the image. This alt tag is not so important by Search Engines, as many spammers try to put irrelevant alt tag for the images to improve their rankings. However for an image link with a proper alt tag (keywords included) will work as great internal anchor link.

  1. H1 & H2 heading format

Though no one is sure on whether this helps in rankings, try applying the header options, as this practice is good for any web development

  1. Improve Keyword Prominence, Density & Proximity

Keyword prominence will increase if you have your keyword at the beginning of text part of your webpage. Keyword density refers to the ratio (percentage) of keywords contained within the total text content of the page. Keyword proximity refers to the closeness between two or more keywords. And this is yet another factor which has not much proven records but still exist in SEO practice.

  1. Make Content look rich

As many SEO experts say content is the king. Optimized content with keywords included, along with other SEO factors working well the website can rank well in Search Engines

  1. Keyword Rich Anchor Text

Anchor text for both internal links and external links is powerful element for Search Engine rankings. You can notice websites which doesn’t have the keyword in their web pages rank well which is all because of their anchor text of their inbound links.

Here a good article on Link Anchor Text and Search Engine Optimization to understand the importance of anchor text in Search Engine Optimization

  1. Make Flash files work for you

Its better to avoid including flash files into your website. But under compelling circumstances, you can try adding keyword rich text somewhere in your file, since Search Engines like Google can index the text part of flash files

  1. Bring your PDF files on SERPs

PDF file is a good source for keyword rich content. Most Search Engines can read & index PDF files and a few search engines shows PDF files in SERPs too. Make sure you have a good title and file name for your PDF file

Have a look Google guidelines for Webmasters

Off-Page Optimization

Why Search Engines give so much of importance for inbound links?

It is easy for any website owner to optimize their website with good content, navigation, title, etc. But does that mean it’s a good website and people would love to check it out?

Search Engines try to know and evaluate the standard of a website through many factors and the most significant of them is incoming/inbound links. When a website receives inbound links from related & standard websites, it obviously means that it is worth looking at.

Search Engines learn about your website through inbound links and to be precise it’s through anchor text.

So natural linking with different & targeted keyword rich anchor text works great for any website.

Here are a few ways to increase your inbound links/ backlinks.

  1. Search Engines

Submit your website manually to search engines including regional search engines.

  1. Directories

There are many directories available online for free submission. Submit your website into the category that best fits your services, most importantly with good anchor text. Try submitting in your own regional directories to improve your local business.

  1. Forums

Participate in your industry related forums & discussion boards. Post your comments, thoughts and also provide a link to your website (without spam).

  1. Blogs

Having your own official blog helps to post your company’s updates, product release, etc., and also inbound links. There are directories for submitting blogs. Submit your blog with proper keyword tags which helps in your blog listing.

  1. Articles

Write keyword & content rich articles on your own and post in article junctions available online. There are article junctions which accept articles in HTML format, so you can include your links with good anchor text. Write fresh articles on your topic, post and see your traffic increasing.

  1. Press Releases

You can post Press Releases, which also works like Article junctions & directories; however it should look more like a Press Release and not like an article.

  1. Bookmarks

Social book marking - it serves two purposes: It gets you incoming links and it popularizes your website in your community. Make sure you put keyword rich tags for your bookmarks.

  1. Classifieds

You can see some websites displaying free classifieds. You can put your advertisements there with link to your website.


Search Engine Optimization should be done for Searchers.

Have a look at http://www.yourpracticeonline.com.au. Learn how all these steps worked for them.

Thursday, March 29, 2007

Medical Website - Health Education Online

Your Practice Online provides wide range of internet services right from web hosting to web promotion. We strive to develop all our clients’ websites at its best. Here is the list of services we provide

Web Development

Internet has become a most interesting area today. People are trying to sell and buy everything through internet, which means every business depends on WWW. So for any business the need for a good website is so important.

With a team of experienced professionals we host, design, develop high quality websites following the web standards and ethics. We specialize in web development for medical & health industries covering areas including

  • Orthopaedic
  • Obesity
  • Gynecology
  • Ophthalmology
  • Plastic Surgery
  • General Surgery
We also develop websites for non-medical industries too.

The main goal for Your Practice Online is Clients’ satisfaction & professional web site development. The process of any website development involves many steps. For us it goes like this

Clients approaches Your Practice Online for their business website

Your Practice Online

  1. Analyses thoroughly their services, area of business, specialization and other related info
  2. Get requirements from the Clients through proper communication
  3. Registers a domain depending on client’s business and specialization
  4. Handover the project to Designing team, explaining them the requirements
  5. The Web design team starts designing the logo, web page template with three options.
  6. After Clients approval on web design template, move ahead to development team
  7. Web development team develops web pages following with web standards
  8. Get approval from client on the whole website (if not reengineer on request)
  9. Launch the website

Multimedia Solutions

Multimedia is creating a dynamic, visual presentation that catches your audience's attention and maintains their interest throughout the presentation. Multimedia integrates Audio and Video content and delivers maximum user experience.

Your practice online has developed animation video on surgery which would help patients learn more on their health conditions. We specialize in orthopaedic, obesity, plastic and cardiovascular surgery animation.

Web Promotion

Web Promotion is the process of making your web site and its address known to those who might be interested in what your site has to offer. Web promotion is online and offline. Web promotion is done through organic SEO, PPC (on client’s request) and other offline options.

Visit http://www.yourpracticeonline.com.au to learn more